‘The land of the long white cloud’, Aotearoa New Zealand, is diversely renowned for its rugby prowess, its multiculturalism, its stunning scenery – and the generosity of its 4.5 million population to mission and overseas aid. TLM had its first fundraising meetings in New Zealand in 1912. Over the years, supporter numbers in New Zealand have grown to over 12,000 and it is TLM’s most generous supporting country per head of population.
TLM raises income in New Zealand through diverse means: direct mail campaigns, major donor relationships, bequest gifts, peer to peer fundraising, the ‘Cure One’ regular giving programme, and Government grants. There are also a number of supporter engagement initiatives each year including a Youth Advocates’ programme for university age young adults, and a Running for Rights team in the annual Auckland Marathon. TLM projects are funded in Bangladesh, Bougainville, Ethiopia, India, Nepal and Papua New Guinea. The three current strategic priorities are to engage New Zealanders in ending leprosy and transforming lives; resource and support field programmes to cure, care for and restore people with leprosy; and actively partner with the TLM Global Fellowship worldwide, to end global leprosy.
TLM’s country leader in New Zealand is Gillian Whitley. The annual contribution to TLM’s programmes is around £1.3 million.